Exclusive Lead Generation for Real Estate Professionals
Lifestyle e-Magazines
- Limited to one site and real estate agent sponsor per ZIP Code
- Optimized to attract real estate buyers and sellers
- Dedicated Real Estate page with recent sales, calls to action (CTAs), contact forms, link to the sponsor website, and much more
- Designed to capture new clients early in the sales cycle
- 3X minimum ROI based on one conversion per year (average)
- Gathered visitor data and our double opt-in contact information is shared with the site sponsor for ongoing prospecting when users do not use direct contact forms and calls to action
Introducing
Hyperlocal Lifestyle e-Magazines
From One 8 Media Group
Successful real estate professionals, like you, are looking for new ways to stand out from the competition and obtain qualified marketing leads. One 8 Media Group has developed an exclusive marketing platform to help drive these objectives in a unique and cost-friendly way.
The real estate industry is highly regulated, leaving little opportunity for differentiation among licensed real estate agents in this highly competitive space. Most every agent is using the same tools in the same geographies on the same platforms to reach the same people.
Exclusive Real Estate Marketing from One 8 Media Group
Hyperlocal Lifestyle e-Magazines
How exclusive? One per zip code. That exclusive.
Successful real estate professionals, like you, are looking for new ways to stand out from the competition and obtain qualified marketing leads. One 8 Media Group has developed an exclusive marketing platform we call GetLocalTM to help drive these objectives in a unique and cost-friendly way.
The real estate industry is highly regulated, leaving little opportunity for differentiation among licensed real estate agents in this highly competitive space. Most every agent is using the same tools in the same geographies on the same platforms to reach the same people.
Interested in becoming a GetLocalTM Realtor® Sponsor?
The challenge for realtors
- Real Estate Marketing has become more challenging and expensive as regulations limit the way that Realtors can market their inventories and services
- The same marketing services are available to all Realtors - and used by most - such that gaining a competitive edge is difficult, if not impossible
- The net result is that the most Realtors market listings the same way on the same platforms, making it hard to separate from the competition
The challenge for realtors
- Real Estate Marketing has become more challenging and expensive as regulations limit the way that Realtors can market their inventories and services
- The same marketing services are available to all Realtors - and used by most - such that gaining a competitive edge is difficult, if not impossible
- The net result is that most Realtors market listings the same way on the same platforms, making it hard to separate from the competition
Designed for visitors...
Site visitors have lots of information available, whether looking for something to do, some place to eat, or researching great places to live.
- Local business directory with reviews
- Local news & events
- Local weather & forecast
- Demographics
- School data
- Home values & real estate trends
- ...and more!
...optimized for Realtors
Our sites are search engine optimized to attract potential home buyers and sellers, providing an exclusive lead generation platform for sponsors.
- Exclusive: Limited to one realtor per site
- SEO Optimized for home buyers and sellers
- 'Local Real Estate' page exclusively for the sponsor
- DIY blog and content containers with support
- Display ads for your agency
- Drives buyer and seller contacts into your sales funnel
- ...and more!
How are you marketing yourself?
Real estate marketing has become ubiquitous. Every agent follows the same formula, using the same tools and platforms, and unless you manage to capture an exclusive lead early, you end up in the agent soup, counting as much on luck as you do on strategy.
Let's face it: Print is (almost) dead. If you're spending excessive marketing dollars on print ads, you should think about re-assigning that spend in digital. Here's why: Print advertising lasts as long as the publication is being read. After that, your marketing dollars end up in the recycle bin, or worse.
Display Advertising
Display advertising isn't going anywhere, but is it the best choice? Sometimes it makes sense. You'll never want to give up your lawn signs, after all, but what is your actual return on investment for those bus stop ads? Don't be fooled by vehicle traffic claims either. How many of those 20,000 passing cars actually notice the bus stop, let alone your ad?
Direct Mail/Door Cards
Take note of how you sort your mail. One pile for stuff you need to look at, and another pile of oversized marketing pieces and junk that gets thrown away. Political flyers, new windows, gutter cleaning, a real estate agent, an insurance agent - all in the bin. ROI on direct mail is low. Door signs get thrown away with it.
Social Media
Now here's a good one. We're believers in social media marketing, and have helped many companies establish a social media strategy. But, your social presence should be aligned with your overall marketing strategy, website strategy, and digital strategy.
Real Estate Listing Services
In theory, the large real estate listing sites should be a great marketing channel, but the biggest market leaders seem to be more interested in promoting their own services than your listings. Actual ROI is low here.
Your Website
You must have a good website. Let's repeat: You MUST have a good website. All of your other marketing efforts will fall to pieces if your marketing leads to a poorly designed website. And a remarkable number of Real Estate Agents have poor websites. You shouldn't.
An Exclusive Lead Generation Platform for Realtors
One 8 Media Group publishes hyper local lifestyle e-Zines designed for local residents and visitors alike, but which are optimized for real estate buyers and sellers.
Full of local information, from places to eat, schools, demographic data, and much more, these sites are used by locals every day to plan their activities, check the weather, and more, while providing rich data for people looking to learn more about a place they are thinking of moving to.
Each site is sponsored by a single (exclusive) real estate agent who receives prominent ad placement and a dedicated informational page about their practice, partners, team, and contact information. All clicks are recorded and reported, and subscriber and contact requests are shared exclusively with the realtor-sponsor.
Available addons to make life easier
- Professional blog writers
- Social media integration
- CRM integration
- E-Mail marketing
An Exclusive Lead Generation Platform for Realtors
One 8 Media Group publishes hyper local lifestyle e-Zines designed for local residents and visitors alike, but which are optimized for real estate buyers and sellers.
Full of local information, from places to eat, schools, demographic data, and much more, these sites are used by locals every day to plan their activities, check the weather, and more, while providing rich data for people looking to learn more about a place they are thinking of moving to.
Each site is sponsored by a single (exclusive) real estate agent who receives prominent ad placement and a dedicated informational page about their practice, partners, team, and contact information. All clicks are recorded and reported, and subscriber and contact requests are shared exclusively with the realtor-sponsor.
Available add-ons to make life easier
- Professional blog writers
- Social media integration
- CRM integration
- E-Mail marketing
Features
- Hyper local – Zip code based
- Advanced data technology drives local content
- Search Optimized for people buying and selling real estate in the ZIP code
- Delivers the data buyers and sellers are looking for (school data, population data, etc…)
- Includes Business Directory, Restaurant Directory, Events Calendar, School Data, Local Weather, Weather Alerts, Demographics, and more
- Includes a dedicated informational page for the Realtor-Sponsor with links to their own website
- Multi channel advertising available for local businesses
Benefits
- Hyper Local – attracts geographically targeted users interested in specific information about the city or town by ZIP code
- Exclusive – Site sponsorship is limited to one Realtor-Sponsor per ZIP code
- Informative – Allows the display of content not normally permitted in bona fide real estate publications
- Useful – Promotes usage by local residents in addition to real estate buyers and sellers by providing pertinent and current information about local businesses, places to eat, and events
- Brand Building – Puts the Realtor-Sponsor’s information on the site as a local expert
- Lead Generation – Provides new buyer and seller leads before they engage with other Realtors
Reach
Our ZIP sites, running in beta mode for over a year with several now live, have been averaging 5,000 to 10,000 unique visitors each month, a tremendous number considering the audience for each site is uniquely interested in a single zip code.
For illustration purposes, our analytics for LBNYLife.com, our first site launched, are as follows:
October, 2023
- Unique Visitors: 8,589
- Total Visits: 56,563
- Files Served: 37,604
- Page Hits: 1,326,682
About One 8 Media Group
O8MG designs and develops highly targeted, subscription based digital marketing content, concepts and campaigns for the restaurant, construction, real estate, and other locally driven businesses.
Our offerings are designed to attract thousands of local users monthly, providing unique ways for sponsors, advertisers, affiliates and ambassadors to drive leads, revenue, and pipeline.
Our services drive Brand Awareness, optimize your Digital Presence, and take your company’s online strategy and results to the next level.
Other Services
Website Design & Development
Your website is your online calling card. From simple information sites to full e-commerce platforms, One 8 Media group can take your web presence to the next level.
Digital Content Development
Content is king, and we're pretty good at developing it. Let O8MG's content developers help you build your brand, attract good leads, and optimize your digital presence.
Digital Strategy & Transformation
Your digital strategy is paramount to your success, and market trends tell us it will become more and more important in the coming years. Are you ready?
